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Audience Comes Last

Rick Rubin said it best:
“Audience comes last.” It feels backwards—but it’s not. Trying to please makes the work quieter.
Trying to be real makes it speak. Create from your core, not from someone else’s...

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Finding Your Fire

“What if I don’t know what I want yet?” That question is real. And necessary. Almost no one starts with clarity.
You begin by trying things.
Shooting what feels right. Then wrong. Then almost right. Over time, your eye...

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